We build the systems that let restaurants grow.
Not consume them. Not trap them. Not keep them working 70-hour weeks wondering where the money went.
I ran my first restaurants completely blind.
I had attitude. I had energy. I had hospitality in my blood. What I didn't have was the numbers. I didn't know what my GP% was. I didn't know what my prime cost was doing. I didn't know where the money was going — only that it wasn't staying.
I got beaten hard. The way only a restaurant can beat you — quietly, consistently, invisibly. You work harder and it takes more. You push longer and it gives less. You look busy and feel broke.
Then someone showed me the numbers. Really showed me. And everything changed.
"The moment I started running a restaurant like a business instead of a passion — it started paying me like a business instead of a habit." — Murat Yilmaz, Growth Fork
Once I understood what the numbers were telling me, I stopped firefighting and started deciding. I stopped reacting and started designing. The restaurant didn't change. I did.
There was a man who had a book. He called it his Bible.
His name was Peter. My mentor. A hospitality leader from a different era — when instinct was the only tool most managers had, and discipline was the only system most restaurants ran on.
The PLU Bible — every night, without exception.
- After every service, the allocated duty waiter would sit down at the computer.
- They would write every PLU number from the day by hand into Peter's book. Every line. Every figure.
- Then they would fold the paper computer report and leave it inside the book.
- The next morning, before anything else, Peter would open his Bible, check the handwritten figures against the report, and know exactly where his restaurant stood.
This was 1998. Peter did not trust computers. He had seen systems go down and data disappear. He was not going to let the numbers die with a power cut. Because he understood that the moment you stop watching the numbers, the numbers stop working for you.
"Peter called it his Bible. Not because it was sacred — because it was true. Every morning it told him the truth about his restaurant. That is all data ever needs to do." — Murat Yilmaz
At that time I did not know how to use a computer properly. I watched Peter and understood what data could do — but I could not yet use it the way it deserved to be used. So I bought myself a computer. I taught myself. As I learned, the systems got better. As the systems got better, the numbers got clearer. As the numbers got clearer, everything changed.
The PLU Bible is where the B.R.O.S.S. platform was born. Not in a boardroom. In a handwritten book, checked every morning by a man who understood that a restaurant is only as strong as the discipline behind it.
Murat Yilmaz — Restaurant Systems Architect
Over 30 years of hospitality leadership across the UK, South Africa and Turkey. General Manager, operator, mentor and founder. I've built teams, led operations, read numbers in every format and learned what truly separates restaurants that thrive from the ones that simply survive.
The difference was rarely the concept, the location or the menu. It was always the leadership and the systems behind the operation.
I built what became the B.R.O.S.S. platform after seeing the same patterns over and over — talented managers without structure, owners without visibility, restaurants bleeding money they couldn't see and losing standards they couldn't measure.
I'm a certified ABM member, an Enterprise Nation volunteer mentor and a trained speaker under Andy Harrington's programme. But more than any of that, I'm someone who has been on the floor, in the kitchen and behind the numbers for three decades. This is built from experience, not theory.
Book a Discovery CallWhat We Stand For
Growth Fork believes restaurants scale when strong systems are protected by strong leadership. Every framework we build is designed to create clarity, accountability, profitability, consistency and sustainable operational growth. Not for restaurants that are struggling — for restaurants that are ready.
Six beliefs that drive everything we build.
A restaurant should sustain its owner
Not consume them. A restaurant that traps its owner in day-to-day survival has failed its primary purpose. Freedom is the goal — systems are the path.
Data is a leadership act
The leader who reads the numbers owns the room. Numbers aren't the finance team's problem — they're everyone's responsibility.
Standards don't enforce themselves
What you walk past becomes what you accept. What you accept becomes what you deserve.
Strong leadership shows in others
If the people around you are growing, feeling safe and thinking like owners, you're leading well.
Systems create the freedom to lead
A restaurant without systems needs its owner on shift. A restaurant with systems needs its owner making decisions.
When the business makes sense, growth starts
The moment an owner truly understands their numbers, the business stops feeling like a trap and starts feeling like an asset.
Three services. One connected journey.
P.I.L.O.T. installs the system. F.O.R.K. builds the leader who runs it. P.U.L.S.E. protects it every month after — all delivered on the B.R.O.S.S. platform.